Chanced upon this review of the visualization tools out there that can help you make biologists understand what you just did with their NGS data. I think assembly viewers is the best name for this category of tools. Since many of these not only support BAM but other assembly formats as well.
My vote goes to BamView for the most creative name. but for pretty visuals I have to agree with the author that Tablet takes the cake. Tablet DOES have the least obvious sounding name which makes it difficult to find on google.