Department of Psychology, University of Illinois at Chicago, 1007 W. Harrison St. MC 285, Chicago, IL 60647, USA. firstname.lastname@example.org
That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcoholintoxication on a common creativeproblemsolving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective.